7 Steps to Signature Songwriting: Songs That Break the Mold

Nov 11, 2015

  by Cari Cole   As an artist, a songwriter, or a music producer writing for/with an artist, it’s important to note that in order to break an artist, a song that makes a serious impact is required material. The kind that break the mold. Because in order to introduce a new artist to the public, you’ve got to carve an indelible signature ... Continue

Musicians: ​The House Behind The House: Moving Into The Authentic You

Nov 04, 2015

  Guest Post by Lorne Behrman   I don’t know how I’ve managed to stay in the game so long. At 15, I started playing guitar in rock bands and since that formative time, I’ve never stopped doing what I love. After 25 years, and I’m proud to say I’ve stayed faithful to music, though not without a bit of carnage. I’ve ... Continue

The Alchemy of Adele: Bringing Soul, Substance and Guts to Music. Raw, Real and Vulnerable

Oct 28, 2015

by Cari Cole [caption id="attachment_10678" align="alignright" width="300"] Photo Credit: Toba.com[/caption]   One of the most successful albums of our time sold 30 million worldwide, and did so without touring. That album hit us square in the solar plexus and resonated like a divining rod straight into our hearts. It spoke so intimately, as if the writer/s knew us personally. Some say it's her ... Continue

Make a Scene: How Music Artists Can Nurture & Grow Their Own Community

Oct 20, 2015

by Cari Cole Last week we talked about how staying put and growing your music career first before venturing out to a big music town is a smarter choice than thinking that the move to a big city will make your career happen. It’s more than that. This week, we're taking a deeper dive into how to nurture and grow your own ... Continue

Pulling Up Roots Too Soon Can Kill the Growth of An Independent Artist

Oct 13, 2015

by Cari Cole Artists no longer need to live in NYC, L.A., or Nashville in order to pursue a music career. In fact, it's probably advisable to stay put at least a little longer before venturing out into a more competitive market. Developing a name for yourself locally can go a long way to building a loyal base of superfans and ... Continue

How Music Artists Can Leverage the Superpower of Collaboration

Oct 06, 2015

  By Cari Cole Superstars know the power of collaborating. Last week I tweeted about celebrity duet performances between artists from widely different genres who  seemed to have little in common: Beyonce with Pearl Jam's Eddie Vedder, Jewel with Foo Fighters' Dave Grohl, Taylor Swift with Aerosmith's Steven Tyler and again with Rolling Stone's Mick Jagger.  All sharing new audiences. Ryan Adams ... Continue

Is DIY a Losing Proposition for Independent Music Artists?

Sep 29, 2015

by Cari Cole DIY was a powerful concept to get us through the transition as the music business fell apart. The good news is that as it morphed, what emerged was a more powerful medium for independents. It allowed artists to literally release music independently, on their own without label support. It also gave artists much needed artistic freedom and control ... Continue

No Fans? No Problem! How to Build Your Brand + Your Audience Base From Scratch…

Sep 22, 2015

  by Cari Cole  

1. Speak Your Message

It’s not enough to shout out about your music, matter of fact, when you do, be sure to also talk about your message. Chances are your songs are about surviving, empowerment, or heartache, overcoming difficulties or disappointment, or are full of inspiration. Maybe they are about being a minority, being gay, being different, misunderstood? Maybe ... Continue