Music is Not a Competition, It’s a Community: Get In It

May 03, 2016

by Cari Cole     The music business thrives on competition. Fierce competition. Inside industry boardroom’s, it's a perpetual race to the top of the charts. With all those corporate mouths to feed, sadly artists often become numbers, instead of art. Who’s outselling who? Who’s at the top of the charts? And that kind of thinking only begets more of that type of ... Continue

Prince: The Genius, Virtuoso, Sex Symbol & Philanthropist Who Changed the World

Apr 26, 2016

by Cari Cole     Devastating. It’s devastating to lose a musician we all know and love that created the soundtrack for our lives… It’s like losing a part of ourselves, access to the secret chamber in our private lives … where we bare our souls. Especially when that someone lived so fiercely, and by doing so, allowed the same in us ~ ... Continue

The Recording Litmus Test: Are You Ready for the Studio?

Apr 18, 2016

By Cari Cole   More records are made today than ever before. With the ease of technology, all you need (technically) is an iPad and plugins. For musicians and music makers that has improved creativity, artistic control and a shot to run up against the big boys. But the tricky thing is… it’s deceptively easy to record an album or single. But that ... Continue

When It Comes to Vocal Range, Does Size Really Matter?

Apr 12, 2016

By Cari Cole You know it’s funny how everyone thinks more is better.  When it comes to singing, range matters, but maybe not as much as you think, or not in the way that you think. Truth is, there are many well known singers out there that get along just fine without a ton of range, and then there are the ... Continue

Artists: Don’t be Afraid, Step Out into the Light

Apr 06, 2016

By Cari Cole Most days I am exposing artists to themselves. Wha?? Yep. Because the more I do that, the better they become. The more they dig, the more they get in touch with their “why”. The more they get in touch with their “why”, the sooner they come to realize their deeper message. The sooner they realize their deeper message, the ... Continue

Musicians: Do You Favor Art Over Commerce, or Commerce Over Art?

Mar 29, 2016

By Cari Cole There’s a problem out there, and it causes great artists, musicians and songwriters to lose touch with their best work and even get swayed off course. As a result, great songs, that should see the light of day, fall by the wayside. In the name of commerce. Commerce over art. Yep, that’s what the big boys are all about. ... Continue

Lock Yourself in a Room and Don’t Come Out Until You Have a Record

Mar 22, 2016

by Cari Cole Into It. Over It. in a recent interview “I did the whole 'lock yourself in a cabin' thing, and it worked.” In a recent interview with Mashable,  the Chicago-based singer-songwriter said that for his third studio album, he and drummer and writing partner Josh Sparks holed up in a cabin in Vermont for a month to write. "It ... Continue

Music Conferences: Are They Really Worth It?

Mar 15, 2016

by Cari Cole I often get asked about whether music conferences are worth going to, or which ones are best to attend. My quick answer is yes, to absolutely attend, but the best one/s to go to depends on what you are looking for, where you are in your career and what facet of the music business you’re in. As in any ... Continue

10 Ways to Keep Your Voice From Quitting On You, Right Now

Mar 09, 2016

by Cari Cole You’ve got a great gig or an important recording session. You’ve warmed up, downed a boatload of water, stocked up on 5 kinds of throat spray, gargled with salt water and honey a million times (and mistakenly swallowed some .. gross.) You’ve stayed home while you’re friends were out having fun, abstained from alcohol and pizza, crossed your ... Continue

Your Voice IS Your Brand: Stop Slacking and Sound Better ASAP

Mar 01, 2016

by Cari Cole The first thing people hear is your voice. Sometimes it’s the only thing they hear. They don’t hear the 15 years of playing guitar, or the 500 concerts played.  It’s your voice that takes the lead and resonates loud and clear, front and center in most people’s ears. If you’re an indie artist out on tour, you might be ... Continue