Don’t Devalue Your Music With a Crappy Brand: The Top 4 Trends for 2015

Dec 09, 2014

by Cari Cole   It’s one thing to become an artist and musician… you’ve got to put in your 10,000 hours or you’ll most likely hear crickets.     But it’s another thing to get your branding right. It’s the number one thing I see most talented artists fail at - unless they’ve got an A-List marketing team. The world has become visual. We get our information from ... Continue


The Top 5 Tools and Rules of Vocal Artistry

Dec 02, 2014

By Cari Cole   The great thing about music is it is highly subjective. That means peoples opinion of an awesome voice varies. Like 100 flavors of ice cream, the many genres of music give the music lover choice in lifestyle and mindset. Whether you want to chill to a heavy metal rock guitar god ripping scales like thunder or an indie folk rock chick musing ... Continue


A Gift of Bravery for Every Musician You Know…

Nov 25, 2014

by Cari Cole   Being brave is an act of courage. To be brave does not mean to be confident. Matter of fact, it may require you to act when you don’t feel brave. Webster says brave is a fearlessness of danger, a firmness of spirit which meets danger without fear. I would go a step further and say a firmness of spirit which meets danger REGARDLESS of any fear ... Continue


Top 6 Worst Mistakes When Choosing Your Producer

Nov 18, 2014

  by Cari Cole   Are you making these mistakes with your music? Don’t. You can’t afford to mess around when it comes to choosing the right producer for your project. Listen up and be mindful of these common mistakes that turn deadly all too late.   Top 6 Most Deadly Mistakes When Choosing Your Producer    1. Not Enough Research   Finding the right producer is almost as tough ... Continue


7 Steps to Beat the Winter Blues and Flus

Nov 12, 2014

  By Cari Cole   In the winter months your body has to work a little harder to fight the cold, dry air and grey weather. Let’s face it, it’s easier to get sick or be blue. And if you are one of those people who suffer from seasonal colds and flus and or SAD (Seasonal Affective Disorder), listen up. I also find that people have more stress over ... Continue


Do Your Songs Kick Ass? How to Know for Sure…

Nov 04, 2014

  by Cari Cole I was just in the office of one of the biggest players in the music business and we were having this conversation about what it takes to breakthrough as an artist. And the truth is, no matter who I speak to in the business, the answer is the same.   There’s lot of great voices and artists with “the look.” But what ... Continue


5 Secret Weapons of Killer Vocal Recordings

Oct 28, 2014

  by Cari Cole   So you’re off to the recording studio to record your next record? Are you ready to ramp up your vocals? I’m going to say something that might come as a surprise to you (and forgive me to those this is not true about) but did you know that many producers are not experts when it comes to vocals? That’s right. I’ve worked with Grammy ... Continue


Symptoms of a Signature Voice

Oct 21, 2014

by: Cari Cole   A generic sounding voice is vanilla. A voice with cred has distinct characteristics, an “instantly recognizable” sound, its own signature.   That said, is it cultivated or just what you were born with?   What I have witnessed over the past 3 decades of working with singers in New York City is it’s a blend of both. It’s taking what you have and making something ... Continue


Are You A Music Zombie? 5 Signs of Musician Burnout

Oct 14, 2014

by Cari Cole   It happens to the best of us at some point.  Burnout.   The important thing is to spot it. Most of us keep plugging away unaware that we are not operating on all cylinders and only making matters worse.   Then come the bigger problems made by bad decisions and lack of clarity that accompany burning out.   Here’s how to recognize the signs of ... Continue


Adele Outsells Lorde, Taylor Swift, Katy Perry…

Oct 07, 2014

  by Cari Cole   Last week Bob Lefsetz sent out an email about an industry pow wow he was at with Jason Flom (Pres. of Virgin Records and father of a former student). They were having a discussion about Adele and why she has sold almost 13 million of “21” in the US while artists like Lorde and Taylor Swift are struggling to sell 2 million.   Comments ... Continue