Now that artist’s careers are not reliant upon getting a record deal, the market is saturated ~ perhaps over saturated. And if you frequent Spotify playlists like I do, then you know that there is no shortage of incredibly talented new artists. However, when it comes to breaking through to the big time in the music industry, clearly, talent is not all that you need.
Like the new business owner with the dream of success, the idea is only the starting point. Then comes the business acumen, team and resources to make it happen in the music industry. It’s the exact same for musicians.
Talent may be a non-negotiable edge in the music business, but it’s an artist’s business acumen that will determine their real fate. An understanding of the industry, your relationships, how well you handle and lead people, the integrity with which you conduct business and working with the right people, is what success is really made of.
Longtime rock n’ roll ‘preneur, Mick Jagger, doesn’t just have performance swag and a frontman’s personality, he also has a business head. Before The Stones, he attended the London School of Economics. The Stones, and U2, have grossed more in concert sales than any other band, well north of a billion dollars. Gene Simmons of KISS is a longtime self proclaimed business man. Their costumes, persona’s and clever merchandise raked in more merch dollars than any other musical act in history –nearly a billion by some estimates.
And this conversation about business in music is urgent. Because artists are losing out. Losing out on opportunities or in a raw form – cash dollars.
And what’s worse, is that not only is the music business already confusing for how to collect revenue, and full of potholes and bad characters, but in general, business is not an artist’s focus or their strong suit. For those of you who have a business brain, then you’re the lucky ones. For everyone else (and that would be the majority), don’t worry, it’s never too late to adopt a business head. It can still be creative, I promise!
At the end of the day, it’s the decisions you make, from who you choose to work with, to your detailed understanding of the music industry and who’s who in it, to your ability to navigate and negotiate with skill, vision and ease, that will determine your fate (and your pocketbook.) It’s not only the schieving, thieving, goatee sporting, managers in the industry that are out to swindle you, sometimes it’s you who hasn’t got own your back. And unfortunately one, two or three wrong decisions and it can set you back years even decades, or — leave you out of the game altogether. And you won’t even realize what happened, usually until it’s tens, or hundreds, of thousands of dollars too late.
But the good news is, that you have an opportunity to change all of that, and avoid that completely. When you master the 5 steps below (even 2 of them), you will have a ginormous advantage over everyone else, who like you, is trying to master the music machine. And it will actually speed up your progress.
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Hi, I’m Cari Cole.
You’ve got talent, but you want to become great at it. You’re in the right place! My mission is to help you refine your unique artist vision to bring to the world.
About Cari Cole
Cari Cole is the CEO / Founder of caricole.com and CCVM: Label Without Walls. She is a Holistic Vocal Coach, Artist Development Expert, A&R Director, and Songwriter based in New York City helping artists for the past 38 years. She is a mentor for Women in Music and The Association of Independent Music Publishers.
Her latest venture, CCVM a label services company, provides artists with a seamless path from creation to completion. After 30+ years of observing the overwhelm and challenges that artists face, Cari pulled together the best top creative professionals and designed a new approach to supporting our artists.
Disclaimer:
The information provided on Cari Cole's website is informational only and should not be used for diagnosing or treating a health problem or disease. Those seeking personal medical advice should consult with a licensed physician. Always seek the advice of your doctor or other qualified health provider regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on Cari Cole's website. If you think you may have a medical emergency, call 911 or go to the nearest emergency room immediately.