There’s a delicate balance between your music, your artist persona, your songs and the artistic principles that make artists into superstars.

What I’ve discovered over three decades in the music industry – as a music mentor and being an award winning artist myself – is that your music and your sound have to align with who you are.

And what’s amazing is the connection you make with your audience when that happens.

In fact, there are 3 Keys to transform an artist into a superstar. And we’ll get into the detail of these keys in a bit. But here there are.

The 3 Keys to Success are:

1. The song itself.
2. A collection of songs that are connected together, and connected to your soul.
3. The “artistic principles” we use to connect you, your songs and a body of music to your audience.

To start, we need to connect the essence of you with your songs along with the body of work. And that takes a collection of songs around WHO you are and your message that is built upon a set of artistic principles that always work. That’s how you make deep connections with your audience and become an “overnight” success!

Because when you don’t here’s what happens…

You think you wrote a pretty good song – maybe it’s even great? You record and release it. You get some good engagement; some people really dug it – but in general, your song didn’t connect in the way you hoped it would.

So you do what everybody does. You blame your lack of marketing reach and dollars. You invest in courses to boost your presence on Instagram and run Facebook ads. You spin your wheels for a year – sometimes years – trying to get your songs to connect.

And still, you get pretty much the same results. Your songs are not reaching the right number of people; you don’t have enough listeners; you aren’t going viral.

Because that’s not the actual problem.

It’s like a movie that just “falls flat”. In retrospect, the movie director realizes that the script wasn’t strong enough, or the acting just didn’t feel quite right. Or worse, that the actors didn’t have that “zing” – that chemistry that makes “MAGIC”. What the director knows is that s/he can’t go back in time and “fix it”.

In reality, a movie is only as good as its script and the talent and connection that the actors bring to the movie.

And that’s what it’s like with great music.

Because people love great music. They know it when they hear it. It moves them. It compels them to listen to it over and over and over again and share it with their friends.

And this is the REAL problem.

Your success in music is only as good as your songs.

Marketing is not the actual problem.

By definition, great songs “connect” with people. Therefore, if your song is not connecting, it’s not great – yet.

So, you end up wasting a lot of money on marketing the wrong song.

How do you know if you have the right song? How CAN you ensure that you have the right song? (Because if you keep doing what you’ve always done, you stay EXACTLY where you are right now.)

You need a different approach to find the “MAGIC.” An approach that takes into account the “artistic principles of success”. What’s that?

Our team of A&R and top writers have uncovered the secret elements of crafting great songs.
Remember we talked above about the 3 Keys to Success? And the first key is a great song?

How do you do that? Well, it can be summed up easily.

• By writing songs that others relate to
• Writing songs with a high level of skill
• Ensuring the songs embody your real persona and message
• Defining the “cherries” in your bunch of songs
• Writing songs that have that “MAGIC” in them

Other solutions are “left brain” theories that leave your music lacking. Cleverness in songwriting is great, but it can leave your songs without that special MAGIC that connects to your audience and catapults you to success.

The REAL rubber meets the road is when you implement the “artistic principles” embodied in the Signature Songwriting Circle.

Here’s how.

We take a deep dive into you so that great song gets pulled out of you.

Together – with your passion, our process and our team you’ll be able to apply over 500 years of great songwriting experience in just 24 weeks.

Imagine the MAGIC that happens when you’re working with a team of industry professionals, experienced in the creative process working day in day out for decades helping artists develop. We build your sound + direction and create a roadmap for your songs to embody your soul – the heart of who you are. Then you write alongside a team who has written with John Legend, Finneas, Kelly Clarkson, Demi Lovato, Rita Ora, Tori Kelly, Adam Lambert, Jason Mraz, Michelle Branch and many more. But it’s different than a regular cowrite – it’s our CCVM Alchemical Cowriting Process originated here.

You see, the CCVM Alchemical Cowriting Process (ACP) is not a “run of the mill” co-writing experience. The ACP connects you with high-level A&R and songwriters who assist you in defining that “special something” that turns your song into a GREAT SONG! It is at the heart of developing a collection of your greatest songs.

Listen to one of our CCVM Songwriters talk about how the CCVM ACP is different.

“Some of the benefits of working with us over someone you know that does music or a friend, is that a lot of times those sessions start to feel uncomfortable or awkward or like the blind leading the blind. With us none of that happens because we’ve already done an A&R session with you where we figured out what you want to say, what’s important to you, what’s your story – and we put that into the songs and cut that whole awkward portion of the session out.
We also do this day in and day out, every day. So we’re able to make this process really seamless for you, and get the best songs possible.” ~ Miranda Glory / CCVM Songwriter

When Alexayndra came to us she felt lost. Then she went through the Signature Songwriting Program, and guess what? She’s not only excited about her music again, her old industry haunts are courting her again!
But this time it’s different – because she knows who she is and she’s got better songs than she’s ever had before. Game changer.

“SSC changed a lot for me, I was really lost in that space like I just couldn’t quite figure out what it was. There’s really nothing like this that provides such intensive support and resources for artists to really bring out what it is they truly want. Because I feel like when we’re all alone, it’s just all up in the ether and you just see so much online and you can get stuck in that. [SSC] took the confusion out and redirected it back to what is your real soul’s purpose and journey? What is your truth? And then supported the bringing out of that. It’s Incredible.” ~ ALEXAYNDRA

“I found you at the perfect point in my life when I realized I did want to be the artist of my dreams. I knew that I had something really special to share but I didn’t exactly know what it was, what it was going to sound like, and how to offer it in a way that the world would understand it. The industry is really full of people telling you what you should and shouldn’t do and when you’re trying to find your way its really easy to be swayed by other people’s opinions. You helped me tap into something that is uniquely me and that no one can take away from me. It’s so healing In SSC – that was the big game changer for me. It was very hands on, I was working with top-notch writers to unearth my unique stories in a way that I had never experienced with other cowriters or by myself – and it would have taken forever if I had done it by myself. Your methodology is so targeted and so clear for what to bring to the table. It’s like a creative brief that we fill out as artists. You bring that to the sessions and the cowriter is already versed in this methodology of working so they can take that brief and then start in with you. These writers are just the best of the best.” ~ MEAGAN

We can do the same with you.
Not years from now. Right now.
In 24 weeks you can walk away with a crystal clear artist persona and vision and a collection of industry vetted songs to transform your next music project.

We start in the Signature Songwriting Circle. Ready to find your magic, transform your life, and share your music with the world? Click here to learn more.