Do Not Release Your Record Without This

by Cari Cole

I see so many artists rush the gate to release their records and end up with their precious hard won albums hitting a wall.

Don’t release your record without…

A strategy.

Here’s a few tips for how to create one. And if you’re ready to dive in see my offer at the bottom of this article. Find out how you can get a music marketing package worth over $4500 for fraction of the cost, but hurry, it’s a time sensitive offer.

Quick + Simple Tips to Create a Strategy for Your Next

Record Release

1. Know where your record fits.

Throwing your record out there for everyone to see is not a marketing strategy. Best to aim for putting it where it belongs. Where do you hear your record being played? Go for that market/placement solely. Don’t waste your precious time, money + efforts. Target market.

2. Brainstorm.

Think – a lot. Brainstorm. Have brainstorm sessions with friends who are musicians, music biz coaches and consultants you like and trust. Get all the ideas out on the table and then – don’t do them all. Pick the ones that are in your wheelhouse (schedule a Cole Power Hour and I’ll work on your record strategy here).

3. Create a marketing campaign around the message of your

record.

You will want to market the message of the record – not the record itself (no one cares about a free song download anymore), i.e., if your record is a “feel good” record then do a #feelgood campaign. People want to be a part of something that speaks to them. It’s all about them.

4. Make a timeline with deadlines and goals reached.

Create a timeline for the 9-12 months you are going to market your record (and don’t forget about your 3-6 month pre-release schedule). Make an actual release schedule, put it on a timeline and include the goals you want to reach as a result of your marketing efforts (i.e., how many new fans, units downloaded etc.).

5. Engage.

Reaching fans and marketing your record needs your constant love and attention. Get ready to roll up your sleeves and get to work. Respond to every fan. Be available. Don’t ignore social media, but point everything to your website and your free offer. Giving away your record for a period of time will grow your list if you market it right.

There’s obviously so much more to it than just this list. That’s why I created a program to walk you step-by-step through how to release your record ~ the smart way.

Here’s how you can get a music marketing package worth over $4500 for fraction of the cost, but hurry, it’s a time sensitive offer:

Find out about our uber popular Fast Forward Program + Blueprint: For Smart + Resourceful Musicians Who Want to Build a Brand and Make a Living Making Music – we’re starting this August 2014.

Here’s how you can save almost 50%: Right now through July 15th, 2014 you can purchase Fast Forward at almost 50% off. It’s part of our Early Enrollment Campaign to give indie artists a chance to uplevel their marketing at a fraction of the cost.

Click here to find out more. We only run this program once a year. This is it!