Adele Outsells Lorde, Taylor Swift, Katy Perry…

by Cari Cole

 

 

 

Last week Bob Lefsetz sent out an email about an industry pow wow he was at with Jason Flom (Pres. of Virgin Records and father of a former student). They were having a discussion about Adele and why she has sold almost 13 million of “21” in the US while artists like Lorde and Taylor Swift are struggling to sell 2 million.

 

Comments were tossed around about her being overweight and an “everyday woman”, having an amazing voice, etc. Bob mentioned credibility, of which all is true. But what took Adele’s record over the top for me was raw unbridled truth she told. Unflinchingly raw and real, it struck us to the bone.

 

What raw truth are you telling in your music? And if you haven’t struck that vein yet, head back to your writing cave and dig deeper.

 

Adele’s record is a sure sign that you can’t have a record of that magnitude without a powerful raw message that people can relate to. What do you think?

 

Rumor has it, her third studio album is to be titled ‘25’ and is set to release its first single in March 2015…

 

If you want to make your next record an exceptional one ~ watch me interview artists who are taking it up a few notches and diving into their raw truth here. It will inspire you…

 

YER hangout2

 

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Cari Cole is the CEO / Founder of caricole.com and CCVM: Label Without Walls. She is a Holistic Vocal Coach, Artist Development Expert, A&R Director, and Songwriter based in New York City helping artists for the past 38 years. She is a mentor for Women in Music and The Association of Independent Music Publishers.

Her latest venture, CCVM a label services company, provides artists with a seamless path from creation to completion. After 30+ years of observing the overwhelm and challenges that artists face, Cari pulled together the best top creative professionals and designed a new approach to supporting our artists.

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