New Music Release: Sarra “Kerosene” CCVM Case Study, Part 1

August 7, 2018

by Cari Cole For the past three years, we’ve been quietly working behind the scenes developing artists and their records at CCVM with A & R sessions, cultivating a killer songwriting team and refining our process. While we’ve been working with emerging artists voices and record projects for over 3 decades, I took a stronger … Continue

Indie Musicians: Why It’s So Hard to Find Your Signature Sound

March 14, 2017

By Cari Cole   Seems like such an easy thing. Just be you. We hear it every day — but how? Especially when you’re struggling to become you (you haven’t had a lot of life lived yet), or you’re reinventing yourself from tough times, or from a period of time where the fountain of creativity … Continue


Songwriting Shop Talk: A Song Has 15 Seconds To Impact and Impress

January 23, 2017

    By Cari Cole     People ask me all of the time, “what’s the most important thing in knocking down those doors or making your career rock? There’s so many things to focus on, what’s the most important? Is it social media? A strong live show? A great brand? A great album? Do … Continue


7 Secrets to a Successful Music Launch

October 25, 2016

By Cari Cole It’s not enough to have good music. In order to get that music heard, you’ve got to be an expert at the “launch” – like it or not.  The good news, is that artists don’t have to wait around for 1-2 years while they write and record a whole album of material … Continue


5 Fatal Mistakes Musicians Must Stop Making

October 11, 2016

  By Cari Cole   It’s an exciting time in music for indies. If you’ve got a team, some money and some muscle. But many indies don’t. And this is a big problem. It’s also a time of mounting frustrations. The record industry keeps getting hit. Streaming takes money out of songwriters pockets to the … Continue


Musicians: Set Yourself Free From the Chains of the Old Music Industry

October 4, 2016

    By Cari Cole   After decades of being enslaved to greedy music mogul profiteers, and getting ripped off by managers and unfair percentages that rape and pillage your bottom line, now for the first time ever, musicians have a chance to free themselves.   But not if you still subscribe to the old … Continue


Songwriting Shop Talk: Deep Diving and Mining for Gold

August 31, 2016

By Cari Cole       It’s that time of year again that we host another one of our popular Signature Songwriting Circles. Songwriters, artists, music producers and creators come together to co-write 26 songs in 26 weeks. Not something most songwriters (unless they live in Nashville) are prone to do. It’s a fast paced, … Continue


4 Things About the Music Business That Will Change Everything

August 3, 2016

By Cari Cole     The music industry has, and still does, operate mostly behind closed doors. Perhaps from not wanting to reveal their secrets or new strategies to competitors, or being just too darn busy carving a path for their artists, the companies with success keep a tight lid on it. Artists, industry and … Continue


Going Pro: 6 Essential Steps of Artist Development for All Musicians

January 12, 2016

by Cari Cole Transitioning from the dream to the reality can be a daunting proposition no matter how much you want it. Seal himself said in an interview on Sirius FM recently that “No one can prepare you for fame,” no matter how bad you want it. And desire alone will not manifest it for … Continue

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