Music is Not a Competition, it’s a Community: Get In It

The music business thrives on competition. Fierce competition. Inside industry boardroom’s, it’s a perpetual race to the top of the charts. With all those corporate mouths to feed, sadly artists often become numbers, instead of art. Who’s outselling who? Who’s at the top of the charts? And that kind of thinking only begets more of that type of thinking and unfortunately corrupts art. The U.S., who leads the way in the “hit-centric” market, might take a hint from their UK competitors who know the value of “art-centric” music (especially since they always out do us – to the tune of tens of millions in sales.) Does the industry need a wake-up call? Um, yes.

Artists however, need to be smart and stay ahead of the curve. Always.

How often do we hear top producers and artists say how often they never expected a certain song to become a hit? And how they didn’t set out to “make a hit?”, but rather to write a really good song that meant something to them? Last week at the ASCAP Expo 2016, we heard it again when producer Kevin Kadish said that the “All About That Bass” song was written “just for Meghan and I” as a song they wanted to write for fun. Music they wanted to hear. We heard the same thing from Sam Smith at the 2015 Grammy’s, we’ve actually heard it many many times now.

The good news is that outside of corporate industry doors, we make the rules. Last week at ASCAP, we held a Meetup for our artist community. Now 22,000 artists strong, we’ve been steadily growing our artist list over the last many years — and I proudly say, completely by word of mouth. And while the community is vibrant and alive, at this Meetup last week, we noticed a critical shift. Not only was there a large showing, but several artists traveled all the way from out of state (Las Vegas & San Francisco) just to hang with us for those 90 minutes and to meet in person. There was an outpouring of thanks and heartfelt introductions, meaningful connections, and love and support from everyone there. There were lots of big hugs, and even tears… of gratitude. Grateful that someone cared enough to listen, to lend a helping hand, to care about them and their dreams. It was absolutely magical and it blew us all away. It made us realize the power of this community and how much artists are in dire need of it.

And it made me ruminate on the past many decades of building this community for artists and the many times I almost gave up. Because it was a bit like pulling teeth — only because artists are not taught to come together, but to stand apart #nothealthy. Don’t ever listen to that.

The truth is Music is NOT a competition, it’s a community.”

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When artists come together there is strength in numbers. You become stronger, just by being connected. And even more, when artists help each other, the competitive edge melts away, collaborations are born, and magic happens. The truth is there is enough room for everyone to be successful. The sooner we embrace that mindset, the sooner we rise.

One of the things I notice in our groups, in particular the Artist Success Circle (starting up again this July 2016), is the power of these kinds of connections. When we first started the Circle I noticed the tendency of artists to clam up a bit, trying to get what they could for themselves ~ kind of normal when you’re in it on your own. But artists are taught to be competitive and secretive about their results ~ as if there is not enough to go around. As the Circle moved along and one by one they opened up and started sharing, suddenly they couldn’t stop. Like a faucet was turned on, and the floodgates released. The camaraderie, the support, is mind blowing and beautiful. Everyone gets help, everyone gets support, everyone gets attention and everyone feels important no matter what level they are at. The more advanced artists get to help those below them and those who need help get it. Everyone grows faster and becomes stronger as a result.

Timbaland said “you need to find someone who believes in you more than you believe in yourself.”

You need this. We need you.

Show up. Support each other. Give a sh*t.

Let’s DO THIS.

We rise together.

Ready to dive into the process and join a global community of artists elevating their music and careers to impact the world with their music? Join my Step Up to the Spotlight Artist Development program. This 6-week actionable roadmap has helped over 15,000 artists build real momentum in their careers. Learn more here.

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Hi, I’m Cari Cole.

You’ve got talent, but you want to become great at it. You’re in the right place! My mission is to help you refine your unique artist vision to bring to the world.

About Cari Cole

Cari Cole is the CEO / Founder of caricole.com and CCVM: Label Without Walls. She is a Holistic Vocal Coach, Artist Development Expert, A&R Director, and Songwriter based in New York City helping artists for the past 38 years. She is a mentor for Women in Music and The Association of Independent Music Publishers.

Her latest venture, CCVM a label services company, provides artists with a seamless path from creation to completion. After 30+ years of observing the overwhelm and challenges that artists face, Cari pulled together the best top creative professionals and designed a new approach to supporting our artists.

Disclaimer:
The information provided on Cari Cole's website is informational only and should not be used for diagnosing or treating a health problem or disease. Those seeking personal medical advice should consult with a licensed physician. Always seek the advice of your doctor or other qualified health provider regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on Cari Cole's website. If you think you may have a medical emergency, call 911 or go to the nearest emergency room immediately.

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