The Secret Ingredient Of A Successful Recording Artist

by Cari Cole

You know that one ingredient in a recipe that absolutely makes the dish? The one you can’t really taste but know it’s there?

What is that ingredient for a musician? The one that you can’t really nail but is the deciding factor of greatness.

Is it talent?

Is it branding?

Is it marketing?

Is it networking?

Is it timing? Yes, it’s all of those, but the most valuable one is often the hardest to identify. You could say it is your signature. No one else can sign your signature exactly like you can. It’s irrefutably yours. A good signature for a musician is composed of an instantly recognizable sound and in a nutshell, it is the base, guts and glory of your brand.

Here’s a quick 3 Step Process to help you identify yours.

1. No List. Make a list of everything you do not want to be.

2. Yes List: Make a list of exactly who you want to be.

3. Make a plan for how to accomplish each entry on your Yes List in 3 ways. Think visuals, sound-wise and how people will experience you.

This will help you develop your signature. Your brand should reflect everything your signature is.

Remember, your brand should reflect everything that you stand for, care about and believe in, at one glance.

I just did a re-brand for an artist who came to work with me for a 30-Day Transformation Experience. It’s the first time we did this and I look forward to sharing the results with you soon. In those 30 Days we delved deeply into who she is, what she believes in and we wrote songs, discovered her mission and gave her a whole new look to match.

To just “brand” without this deeper look won’t garner the results your music deserves.

For more information about our 30-Day Transformation Experience, email us at info@caricole.com. Warning: this 30-Day Experience is only for the brave and ready. This is also expensive, so unless you have the budget, read on….

Need a more budget conscious choice? Join us for our fifth launch of our uber popular Fast Forward Program + Blueprint Program. Discover all the tools and techniques you need to get your music noticed in today’s marketplace including Finding Your Artist Path and Niche – stepping stones to real success. Sign up to be notified when it reopens in July. Read what alumni are saying here.