SXSW MARCH 2010 …
by Cari Cole
Now in its 24th year, the SXSW® Music and Media Conference has grown into the must-attend networking event for the 21st century music industry. Showcasing nearly 2,000 musical acts from around the globe at over 80 stages in downtown Austin, TX.
(Zach Rogue, SXSW Showcasee)
Videos are just rolling in now of the South By Southwest Conference in Austin and I wanted to share with you some wisdom from Derek Sivers (music mogul .. ex-founder of CD Baby) and a cool page posted on his site that is a must see (below).
Here’s notes and tips from his keynote there:
“The biggest secret of all promotion is one of the hardest to learn.
IT’S NOT ABOUT YOU – IT’S ABOUT THEM.
Everybody you meet, ask them questions – don’t blather on about you. In the end people do business with people they like. Connect on a personal level – don’t talk shop”.
And he put together a really cool page of vid’s you gotta see.. http://sivers.org/sxsw
It took hours for him to do and he just did it for the love so some of the mouths don’t match the words.. no matter — great stuff for emerging artists.. thanks Derek!
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Cari Cole is the CEO / Founder of caricole.com and CCVM: Label Without Walls. She is a Holistic Vocal Coach, Artist Development Expert, A&R Director, and Songwriter based in New York City helping artists for the past 38 years. She is a mentor for Women in Music and The Association of Independent Music Publishers.
Her latest venture, CCVM a label services company, provides artists with a seamless path from creation to completion. After 30+ years of observing the overwhelm and challenges that artists face, Cari pulled together the best top creative professionals and designed a new approach to supporting our artists.
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